Tik Tok, Reels, and Shorts Tips (Updated Monthly)

TikTok

-Make use of the trends that are taking over Tiktok

• Broad and new trends like Thanksgiving coming up, Halloween, Christmas, and Ending of the year
• Memes- relate it to you or a niche
• Pay attention to niche specific trends
• Make sure to hop on the trend on the right time, not too early or too late

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-Follow best post lengths

• 5-7 seconds for short content- Make sure that to hit 100% watch time
• 18-21 seconds or 27-31 seconds for medium length content- Average view duration of at least 75% and 70% watching the first 3 seconds
• Content that is over 1 minute- 70% of viewers to get the first 3 seconds

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-Model your content to creators who are successful in your niche, taking note of the hook, the topic, and the length

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-Make sure to use trending music that fits your content

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Instagram Reels

-Instagram favors content depending on where it will show up

• If you are trying to get on the explore page or home feed, create a carousel where the first part of the carousel is an infographic or a meme which is then followed by a video
• Post a Reel, but  not only on the Reels feed but on both feeds

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-How to think about Instagram engagement

• Shares: Shoot for 50% to 75% of your audience sharing your content
• Watch time: Get people to watch the whole video, posts can be as short as 5 seconds
• Comments: Get people to comment or spend time in the comment section
• CTA: Asking viewers to go to the link in your bio will lessen the reach and engagement by 57%. Utilize the Comment to DM Automation to increase engagement

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-Change the text color you are using in your videos

• White and black text
• White and yellow or black and yellow

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-Use the right hashtags and topics

• Recycling Make use of old videos that has been successful before then repost it without the Instagram watermark. Use different hashtags and description
• Competition: Look at what topics, hooks, and lengths your competitors are using
• Search: Use different trends/suggested topics that Instagram is trying to push out to rank in Search

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YouTube Shorts

-Best video lengths

• 31- 36 seconds
• 12-15 seconds
• 55-60 seconds

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-Under 30 second videos should hit 85% of people viewing your video and 100% video duration

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-Over 30 second videos should hit 75% of people viewing your video and 80% video duration

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-Use the right keywords in the title, transcript of your content, and description. Utilize the search strategy to use the right keywords to boost your content.

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-Use the new features to your advantage

• Gamification of the Subscribe button- telling people to subscribe up to 3 times in your video, YouTube will detect it and make the Subscribe button light up

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-Youtube prioritizing the shorts that have the following:

• Hashtags: Don't overuse them. No more than 3 hashtags
• Text: Have text on the screen in the beginning of the video
• Hook: Quick action in the beginning of the video. Moving hands, running, etc.
• Pace: Quick scene changes every 3-4 seconds at the start of the video and every 7-8 seconds towards the end

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We know keeping up with these platforms is very demanding, as each require you post a video at least once per day. Need content ideas? Download our 31 day social media video content calendar (with examples!) that you can repeat and repurpose for the year.

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