Creative is the #1 most important variable to be testing and optimizing for your digital ad campaigns. UGC is the most effective form of ad creative, but the most difficult to acquire at scale. Crafted removes the friction from the UGC process, ensuring you have enough ad creative to keep your ROAS high and your cost to acquire a new customer low.
Start Free TrialLeverage our vetted network of thousands of creators to consistently produce top-quality and high-performing video content. From recipe to retail, review to lifestyle, and taste test to testimonial — get any style UGC that is the highest quality but lowest prices.
Read how FINE & RAW achieved a 75% reduction in CPC and a 28% decrease in CPA with Crafted.
Crafted not only delivers direct response ad creative for your e-commerce business, we also have the unique ability to send creators into stores, helping you promote your new store launch. Run locally targeted ads to boost velocity. Coupled with a digital rebate program, Crafted can help drive trial for new product launches in retail.
Read how Soom Foods reached over 48k Publix customers with their ad campaign powered by Crafted content.
Streamline your creator management with Crafted's all-in-one platform. Say goodbye to the hassle of juggling Instagram DMs, spreadsheets, Google Drives, email attachments, and texts. Keep all your creators and content neatly organized in one centralized hub for effortless management.
Book a demo to see the platform in action
No more negotiating bespoke usage rights with creators one-to-one. With Crafted, you can rest easy knowing any content facilitated through our platform is licensed to you in any way, shape, or form — forever.
Read how Hella Cocktail Co. drove costs down by 66% when launching seasonal content for their organic and paid social strategies.
1 video costs 300 credits. There are add-ons and variations you may want, see below:
+50 credits for written recipe
+30 credits for 3 photos
+20 credits for a positive online review
+300 credits for whitelisting access
+300 credits for raw footage
+100 credits per video variation (i.e. 1 video without text overlay, 1 version with)
You can purchase credits here.
Yes! You have usage rights to all Crafted content in perpetuity, so you can download it, edit it, and distribute it across any channel — paid or organic.
Our creators are a mix of UGC creators who are skilled at creating short-form video content and influencers with a social following. We review creators applications each week and do outreach to grow our stable of quality creators. Our population incredibly diverse, with a range of niches, ages, ethnicities, and styles.
Once you purchase your credit pack, you will recieve an email with onboarding instructions and a separate email inviting you to create your Crafted account. If you have any questions throughout the process, you can always email your Crafted contact for assistance!
We've analyzed the thousands of briefs that have gone through our platform and built an AI model based on the ones that yielded the best content. You can sign up to try it for free here to get you started on your first brief.
You can easily purchase more credits within the Billing tab of your Crafted account. You can buy a credit pack to get a discount on bulk credit purchases, or purchase credits on-off for $2 per credit.
1 credit = $1. Credits can be used to purchase video content, variations, add-ons, and provide an in-store budget for creators if they need to buy the product in-store.
Yes — for 300 additional credits, the creator will provide their ad code on Instagram and you will be able to run ads with their handle for 90 days. If you are a Studio customer, you will only be able to dark post as the creator is not required to post the content to to their feed. If you want to licensed creator-posted content, please contact us to sign up for Crafted Amplify, where you can whitelist influencers' TikTok and Instagram content for 300 credits per post per platform after it is posted.
Peruse through our video showcase where you can filter videos by category.
No, credits do not expire.