Pioneering brands like Warby Parker and Casper leveraged this model to stay attuned to customer needs, offer competitive pricing, and deliver personalized experiences. By removing the "middleman," these brands gained agility, reduced costs, and disrupted markets, creating a new standard for consumer-focused business strategies. This direct approach empowered DTC brands to build stronger relationships with their customers and reshape the way products are marketed and sold.

From influence budget setting to negotiating rates with influencers - check out this quick guide on the cost of influencers for how to think about the ever elusive world of influencer marketing budgeting.

Learn how to set smart goals, leverage advanced analytics tools, and utilize Crafted’s tailored solutions for unparalleled insights on your UGC and influencer marketing campaigns. This article provides essential strategies for measuring ROI and optimizing your digital marketing efforts, ensuring you connect, engage, and convert your target audience effectively.

Discover how to leverage Dry January for your non-alcoholic beverage brand. Our article covers effective positioning, creating engaging content, and utilizing Crafted's expert strategies for a successful campaign. Dive in for valuable insights and tips to make this Dry January your most impactful yet.

Elevate your holiday marketing! Discover how Crafted amplifies F&B campaigns through UGC & influencer partnerships.

Dive into the world of influencer marketing! Crafted's guide for food and bev unveils strategies, collaborations, and measuring success for impactful campaigns.

Your cheat sheet for how to optimize your Tik Tok and Instagram Reels videos for views. Hashtags, video length, when to post, how often you should post, and description length. Updated each month.

Compare UGC providers - Crafted, Billo, Soona, Minisocial, and Cohley - exploring their specialized approaches for diverse brand needs.