When launching a new product at a new retailer, hitting your velocity targets within the first 6 weeks is critical to maximizing long-term success with that retailer and future retailers. Local micro-influencers are the best tool to drive awareness about your product on-shelf. Our creator management software and performance-based creator pricing allows you to activate a high volume of influencers going into your target retail stores with ease.
Read how Scotch Boyz boosted their Target velocities by 70% with Crafted
Stop wasting time on creators outside your target market. Set state parameters so only creators based in your desired regions can apply. Plus, check their audience demographics to ensure their followers are located where you want to drive sales.
No more manual payments or receipt tracking. Crafted automates creator reimbursements, including setting a max budget for in-store product purchases, making it easier for creators to shop and promote your products in real-world settings.
Forget manually monitoring comments and wondering about campaign results. In addition to standard metrics like views, CPM, interactions, and clicks, Crafted delivers actionable insights, including purchase intent scores and sentiment analysis based on customer feedback in comments.
Crafted offers a range of plans that can fit your budget. You'll sign up for a monthly plan, which will include a certain number of credits (which are used to spend on influencer content). Sketch out your influencer budget here. Reach out here to request the full pricing sheet.
Creators connect their Instagram and/or TikTok accounts to Crafted. Their deliverable is 1 short-form video posted to one or both of these platforms. Crafted campaigns do not include stories or in-feed image or carousel posts at this time.
Yes, you have usage rights to all Crafted content in perpetuity. Once you approve a draft, you can download it and repurpose it across your paid and organic channels. The creator of course will also post the video. For an additional 500 credits per creator per month, you can whitelist the content on Meta or TikTok.
We build in a base $200 for the content creation and usage fees for every creator. On top of that, we charge $33 per thousand views (CPM). A good average to assume when planning out your campaign is about $500 per creator post. This means that the average creators gets an average of about 9K-10K views (~$33 CPM) on their video posts when subtracting $200 from the final rate.
We have a mix of lifestyle, foodie, cooking, parent, fitness, wellness, and product review creators. While our creator population can support any consumer product, we are unable to support B2B products / services at this time.
The size of our creators ranges from 3K to 1M, but the majority of our creators fall within the 10K to 300K range.
As a brand or agency, you post a campaign brief to Crafted. This alerts our creator network and those who are interested will apply. When reviewing creator applications, you can see their socials, their audience data, and their rate — which is set based on their historical viewership.
Our average proposal volume is 15 creators within 1 week of launching the brief. Your results may be lower or higher based on how well-known your brand is, how appealing the product is, or other factors outside of Crafted's control. If you are below this threshold, you have the option to allocate credits to creator bonuses which we can leverage to incentivize participation. If you opt for a managed service plan, dedicated sourcing for your campaign is included.
Through Crafted's own database we have access to over 4M creators and growing.
We build our network through a mix of outreach, community building, and inbound applications. We vet creators to ensure they have consistent viewership, good engagement, and quality content.