Run performance-based retail-focused influencer campaigns without having to grow your team or hire an agency.
Stop wasting time on creators outside your target market. Set state parameters so only creators based in your desired regions can apply. Plus, check their audience demographics to ensure their followers are located where you want to drive sales.
No more manual payments or receipt tracking. Crafted automates creator reimbursements, including setting a max budget for in-store product purchases, making it easier for creators to shop and promote your products in real-world settings.
Forget manually monitoring comments and wondering about campaign results. In addition to standard metrics like views, CPM, interactions, and clicks, Crafted delivers actionable insights, including purchase intent scores and sentiment analysis based on customer feedback in comments.
Crafted provides the utmost flexibility with pricing. Rather than charging a monthly fee, you will only pay a $1200 annual fee, and a sliding scale service fee on bulk credits purchased for campaigns. For example, if you are launching your first campaign on Crafted with an influencer budget of $20,000, you will pay $1200 (annual fee) + $20,000 (20k credits) + $3,400 (software/service fee) = $24,600. For your next campaign, you will only pay the service fee on credits purchased. Sketch our your influencer budget here. Reach out here to request the full pricing sheet.
Creators connect their Instagram and/or TikTok accounts to Crafted. Their deliverable is 1 short-form video posted to one or both of these platforms. Crafted campaigns do not include stories or in-feed image or carousel posts at this time.
Yes, you have usage rights to all Crafted content in perpetuity. Once you approve a draft, you can download it and repurpose it across your paid and organic channels. The creator of course will also post the video. For an additional 300 credits, you can whitelist the content on Meta or TikTok.
We build in a base $200 for the content creation and usage fees for every creator. On top of that, we charge $33 per thousand views (CPM). A good average to assume when planning out your campaign is about $500 per creator post. This means that the average creators gets an average of about 9K-10K views (~$33 CPM) on their video posts when subtracting $200 from the final rate.
We have a mix of lifestyle, foodie, cooking, parent, fitness, wellness, and product review creators. While our creator population can support any consumer product, we are unable to support B2B products / services at this time.
The size of our creators ranges from 3K to 1M, but the majority of our creators fall within the 10K to 300K range.
As a brand or agency, you post a campaign brief to Crafted. This alerts our creator network and those who are interested will apply. When reviewing creator applications, you can see their socials, their audience data, and their rate — which is set based on their historical viewership.
For each campaign, our team is doing dedicated outreach outside of our network to bolster campaign proposals. If after 2 weeks since launching you are still not happy with the selection we can refund unused credits.
Through Crafted's own database we have access to over 4M creators and growing.
We build our network through a mix of outreach, community building, and inbound applications. We vet creators to ensure they have consistent viewership, good engagement, and quality content.