Marketing commoditized products, such as dish detergent or toilet paper, requires a creative approach to influencer marketing. The challenge lies in making mundane products stand out, which demands engaging creators who can inject humor, storytelling, or unique perspectives into campaigns.

By 2025, the media landscape will undergo seismic changes, driven by platform disruptions, regulatory shifts, and evolving consumer preferences. These changes will challenge brands, creators, and consumers but also open new opportunities.

Winning proposals build trust, boost credibility, and lead to long-term opportunities. By refining your approach and delivering consistent, high-quality work, you’ll establish strong relationships with brands and grow your presence in the industry.

Crafted is revolutionizing the creator economy by addressing key challenges such as oversaturation, poor brand matches, lack of standardization, and inefficient payment processes. It offers a platform where creators can thrive through transparent, fair, and quick compensation systems.