As the internet becomes more saturated, consumers are gravitating toward niche spaces and personalized content. This shift is particularly evident in influencer marketing, where brands are increasingly moving their dollars from macro influencers to micro influencers, and from broad-reach campaigns to hyper-local creators. In this blog, we explore why hyper-local influencers are gaining traction and how they can help brands create more meaningful, targeted connections with their audience. Learn why the future of influencer marketing is all about going local!

Struggling to determine your influencer marketing budget for a new product launch? Our comprehensive guide breaks down everything you need to know about Instagram and TikTok influencer rates, cost calculations, and practical strategies to maximize your ROI. Dive in to learn how to leverage micro and nano-influencers, optimize your spend, and drive sales through effective influencer campaigns tailored for retail success.

nMEAT, a new player in the US alternative meat market, partnered with Crafted to overcome the challenge of creating brand awareness and driving sales amidst scrutiny of the plant-based meat category. By launching a dynamic nano and micro-influencer campaign, they generated highly engaging user-generated content that fueled significant organic growth. The campaign led to a 30% year-over-year increase in business and boosted Walmart sales with over $500k in revenue. Dive into this case study to see how Crafted’s innovative approach delivered exceptional results for unMEAT.

Today, UGC and micro-influencers are a must-have in your digital marketing plan, representing a the continued rise of authentic, community-centric narratives. This guide highlights the importance of authenticity, the strategic use of micro-influencers for niche engagement, and localization in marketing strategies. It offers a roadmap for brands to navigate the digital landscape effectively, emphasizing data-driven insights and the combination of UGC, nano and micro-influencers, and localized content. A concise exploration for brands aiming to harness these elements for digital marketing success and maintain a competitive edge in the dynamic online world.

A comparison between the top influencer marketing software Crafted vs Upfluence. Find out why Crafted is the ideal partner for your Food and Beverage Brand.

A comparison between the top influencer marketing software Crafted vs Mavrck. Find out why Crafted is the ideal partner for your Food and Beverage Brand.

A comparison between the top influencer marketing software Crafted vs IZEA. Find out why Crafted is the ideal partner for your Food and Beverage Brand.

A comparison between the top influencer marketing software Crafted vs CreatorIQ. Find out why Crafted is the ideal partner for your Food and Beverage Brand.