When launching a new product at a new retailer, hitting your velocity targets within the first 6 weeks is critical to maximizing long-term success with that retailer and future retailers. Local micro-influencers are the best tool to drive awareness about your product on-shelf. Our creator management software and performance-based creator pricing allows you to activate a high volume of influencers going into your target retail stores with ease.
Read how Scotch Boyz boosted their Target velocities by 70% with Crafted
Monitor your campaign's progression instantaneously with our real-time tracking feature. Gain insights on performance metrics, allowing for timely adjustments and optimizations. Ensure your campaign remains on target, leveraging immediate feedback to maximize its potential and achieve desired outcomes.
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We've eliminated the hassle of influencer negotiations through our performance-based transparent creator pricing model. We analyze creators' historical viewership and set rates based on a $33 CPM — over 70% lower than the industry average CPM for influencer rates. Our platform provides accurate reach forecasting and transparent budget planning tools, ensuring you hit your performance goals without going over budget.
Read how Crafted helped launch Shaq's new burger into mass retail, exceeding the reach target by 268%
All you need is a list of your store locations and a brief. We take care of the rest. From launching your campaign in Crafted to the first video posted, you can enjoy a turnaround time as short as 2 weeks. To make it even easier, while other influencer platforms charge high monthly fees or high campaign minimums, Crafted allows brands to launch campaigns with a minimum of $5,000.
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You have usage rights to any content created via the Crafted platform in perpetuity. As soon as a draft is approved, not only will the creator post the video, but you will also receive the video asset. Download and repurpose this content across additional paid and organic channels to further amplify the videos.
Check out our video showcase to view sample content by category
Crafted provides the utmost flexibility with pricing. Rather than charging a monthly fee, you will only pay a $1200 annual fee, and a sliding scale service fee on bulk credits purchased for campaigns. For example, if you are launching your first campaign on Crafted with an influencer budget of $20,000, you will pay $1200 (annual fee) + $20,000 (20k credits) + $3,400 (software/service fee) = $24,600. For your next campaign, you will only pay the service fee on credits purchased. Sketch our your influencer budget here. Reach out here to request the full pricing sheet.
Creators connect their Instagram and/or TikTok accounts to Crafted. Their deliverable is 1 short-form video posted to one or both of these platforms. Crafted campaigns do not include stories or in-feed image or carousel posts at this time.
Yes, you have usage rights to all Crafted content in perpetuity. Once you approve a draft, you can download it and repurpose it across your paid and organic channels. The creator of course will also post the video. For an additional 300 credits, you can whitelist the content on Meta or TikTok.
We build in a base $200 for the content creation and usage fees for every creator. On top of that, we charge $33 per thousand views (CPM). A good average to assume when planning out your campaign is about $500 per creator post. This means that the average creators gets an average of about 9K-10K views (~$33 CPM) on their video posts when subtracting $200 from the final rate.
We have a mix of lifestyle, foodie, cooking, parent, fitness, wellness, and product review creators. While our creator population can support any consumer product, we are unable to support B2B products / services at this time.
The size of our creators ranges from 3K to 1M, but the majority of our creators fall within the 10K to 300K range.
As a brand or agency, you post a campaign brief to Crafted. This alerts our creator network and those who are interested will apply. When reviewing creator applications, you can see their socials, their audience data, and their rate — which is set based on their historical viewership.
For each campaign, our team is doing dedicated outreach outside of our network to bolster campaign proposals. If after 2 weeks since launching you are still not happy with the selection we can refund unused credits.
We build our network through a mix of outreach, community building, and inbound applications. We vet creators to ensure they have consistent viewership, good engagement, and quality content.
Through Crafted's own database we have access to over 4M creators and growing.