Managing a $5 billion global enterprise brand may seem preferable due to larger budgets, global recognition, and extensive infrastructure. However, in today's fast-paced, customer-centric, and TikTok-driven world, the choice between a big brand and a small one isn’t as straightforward. Large brands often face challenges akin to maneuvering a cruise liner, while small brands operate like agile speedboats, excelling in creativity and connection. For both aspiring entrepreneurs and seasoned marketers, the decision lies not in resources but in understanding the strengths, weaknesses, and modern marketing realities of agility and innovation.