nMEAT, a new player in the US alternative meat market, partnered with Crafted to overcome the challenge of creating brand awareness and driving sales amidst scrutiny of the plant-based meat category. By launching a dynamic nano and micro-influencer campaign, they generated highly engaging user-generated content that fueled significant organic growth. The campaign led to a 30% year-over-year increase in business and boosted Walmart sales with over $500k in revenue. Dive into this case study to see how Crafted’s innovative approach delivered exceptional results for unMEAT.

Tied House Laws requires a delicate balance between creativity and compliance in alcohol marketing on platforms like Instagram Reels. By understanding the nuances of these regulations and integrating them into content strategies, brands can effectively promote their products while respecting legal boundaries. Embracing collaboration with retailers and crafting engaging narratives that resonate with consumers are key pillars of success in the ever-evolving landscape of alcohol marketing.

Master the art of launching successful video ad campaigns on Facebook and Instagram for your food and beverage brand. Learn how to create impactful ads with attention-grabbing openings and mute viewing optimization, employing A/B testing and active community engagement. Discover how Crafted can simplify your video ad creation process on these influential platforms, helping you connect with your audience through targeted storytelling and engaging content.

Your cheat sheet for how to optimize your Tik Tok and Instagram Reels videos for views. Hashtags, video length, when to post, how often you should post, and description length. Updated each month.

Explore how Dream Pops utilized User Generated Content to redefine their brand, and learn how with a proper UGC strategy you can do the same for your food and beverage business. Discover the power of authenticity and community-building with UGC.

Explore UGC strategies that emphasize demographics and identifies consumers on TikTok, Instagram, Youtube, and Facebook. This guide thoroughly talks about creating metrics that are unique to each platform while creating concise guidelines on how to launch a specialized strategy.

Navigating the ever-changing landscape of video advertising can be overwhelming. Tailored for newcomers to the digital space, this guide unpacks the intricacies of building a successful video ad strategy. Whether you're in the experimentation phase, trying to pinpoint your target audience, or scaling up with a clear understanding of your audience's profile, video advertising is the tool you need. Dive deep into the science of video ad experimentation, from understanding the market landscape and defining problems to mastering platform basics and ad anatomy. Learn the importance of A/B testing, the art of selecting variables, and the significance of choosing the right platform, be it TikTok, YouTube Shorts, Instagram, or Facebook Reels. This guide is your comprehensive manual to harnessing the power of video advertising.

Video advertising is a powerful medium in the digital marketing realm of 2023. Paid advertising is an online strategy where brands pay to promote content to specific audiences, including methods such as paid search, programmatic display ads, and social ads. Among these, video ads stand out for their dynamic and tailored content. This article explores different video ad types and how brands must strike a balance between reach and authenticity to maximize the potential of video ads in this digital landscape.