With a 120% CAGR between 2021 and 2023, Bloom reported $170 million in revenue in 2023, showcasing rapid scalability and strong community engagement. Leveraging UGC, influencer collaborations, and social media platforms like TikTok, Bloom has transcended financial success to become a cultural phenomenon. The brand embodies a lifestyle embraced by health-conscious consumers seeking accessible and impactful wellness solutions.

Managing a $5 billion global enterprise brand may seem preferable due to larger budgets, global recognition, and extensive infrastructure. However, in today's fast-paced, customer-centric, and TikTok-driven world, the choice between a big brand and a small one isn’t as straightforward. Large brands often face challenges akin to maneuvering a cruise liner, while small brands operate like agile speedboats, excelling in creativity and connection. For both aspiring entrepreneurs and seasoned marketers, the decision lies not in resources but in understanding the strengths, weaknesses, and modern marketing realities of agility and innovation.

Perfect for small businesses breaking into local markets or global brands targeting specific demographics, nano and micro-influencers provide a flexible and precise approach to marketing. In today's world, where trust and authenticity are paramount, smaller influencers are proving that sometimes, less really is more.

Marketing commoditized products, such as dish detergent or toilet paper, requires a creative approach to influencer marketing. The challenge lies in making mundane products stand out, which demands engaging creators who can inject humor, storytelling, or unique perspectives into campaigns.

Agility enables organizations to respond to market demands, seize opportunities, and sustain growth. By combining standardization, technology, and a culture of agility, businesses can transform into faster, smarter, and more impactful teams.