nMEAT, a new player in the US alternative meat market, partnered with Crafted to overcome the challenge of creating brand awareness and driving sales amidst scrutiny of the plant-based meat category. By launching a dynamic nano and micro-influencer campaign, they generated highly engaging user-generated content that fueled significant organic growth. The campaign led to a 30% year-over-year increase in business and boosted Walmart sales with over $500k in revenue. Dive into this case study to see how Crafted’s innovative approach delivered exceptional results for unMEAT.

The imminent TikTok ban has catalyzed a national debate, emphasizing critical issues surrounding national security, data privacy, and free speech. As Congress passes legislation to potentially prohibit TikTok, a platform beloved by millions, unless its Chinese parent company ByteDance divests its stakes, the implications resonate across various domains. This legislation not only affects TikTok's vast user base but also prompts significant shifts in the digital marketing landscape, challenges to free expression, and potential repercussions in global tech policy. This complex situation underscores the intricate balance between safeguarding national security and fostering a free, innovative online ecosystem.

Unlock the potential of TikTok ads for your food and beverage brand in 2024 with this starter playbook. Discover how TikTok's dynamic platform can influence purchase decisions, especially among Gen-Z users, and how collaborating with creators can boost brand favorability. Explore how Crafted can guide you through creating, launching, and optimizing TikTok video ads to resonate with modern consumers.

Unlock the power of TikTok Ads for your food & bev brand! Learn expert strategies from Crafted for enhanced engagement and brand visibility. 🚀

Elevate your brand on TikTok Shop! Uncover how to use the platform and the importance of content for dynamic brand storytelling.

Your cheat sheet for how to optimize your Tik Tok and Instagram Reels videos for views. Hashtags, video length, when to post, how often you should post, and description length. Updated each month.

Explore how Dream Pops utilized User Generated Content to redefine their brand, and learn how with a proper UGC strategy you can do the same for your food and beverage business. Discover the power of authenticity and community-building with UGC.

Explore UGC strategies that emphasize demographics and identifies consumers on TikTok, Instagram, Youtube, and Facebook. This guide thoroughly talks about creating metrics that are unique to each platform while creating concise guidelines on how to launch a specialized strategy.