This content taps into social proof, enhancing trust by showing real people using products. Retail media networks are supporting this trend by expanding video ad placements on their platforms. Social commerce further reinforces influencers' roles as they drive direct conversions through features like TikTok Shop and Instagram Shopping, making social media a powerful tool for both discovery and purchase.

With a 120% CAGR between 2021 and 2023, Bloom reported $170 million in revenue in 2023, showcasing rapid scalability and strong community engagement. Leveraging UGC, influencer collaborations, and social media platforms like TikTok, Bloom has transcended financial success to become a cultural phenomenon. The brand embodies a lifestyle embraced by health-conscious consumers seeking accessible and impactful wellness solutions.

Perfect for small businesses breaking into local markets or global brands targeting specific demographics, nano and micro-influencers provide a flexible and precise approach to marketing. In today's world, where trust and authenticity are paramount, smaller influencers are proving that sometimes, less really is more.

Innovations such as InMarket's Location Conversion Index made it possible for social media, especially TikTok, to drive sales into the stores. Through this partnership, sales lift attribution tools would verify purchases with real-world transaction data, further tracking viewers of TikTok ads who later visit stores. Such an approach shows just how powerful social media is at converting online engagement into real-world customer foot traffic and sales.

As the internet becomes more saturated, consumers are gravitating toward niche spaces and personalized content. This shift is particularly evident in influencer marketing, where brands are increasingly moving their dollars from macro influencers to micro influencers, and from broad-reach campaigns to hyper-local creators. In this blog, we explore why hyper-local influencers are gaining traction and how they can help brands create more meaningful, targeted connections with their audience. Learn why the future of influencer marketing is all about going local!

Struggling to determine your influencer marketing budget for a new product launch? Our comprehensive guide breaks down everything you need to know about Instagram and TikTok influencer rates, cost calculations, and practical strategies to maximize your ROI. Dive in to learn how to leverage micro and nano-influencers, optimize your spend, and drive sales through effective influencer campaigns tailored for retail success.

Influencer marketing is essential for any brand's strategy, but deciding whether to manage it in-house or outsource can be challenging. This article explores the benefits and drawbacks of both approaches, highlighting how platforms like Crafted streamline in-house operations. Discover how Crafted bridges the gap by offering creative ownership, streamlined operations, expert guidance, and cost efficiency, making it easier for brands to control their campaigns while reducing costs. Learn how combining agency strategy with Crafted's execution can maximize your influencer marketing impact. Ready to optimize your approach? Find out more about Crafted's innovative solutions.

We’ve seen hundreds of ad briefs from clients across industries. We’ve analyzed them all — identifying patterns and measuring video quality output. Through this process, we’ve decoded the secret behind crafting the best ad brief that yields exceptional results, generating quality UGC ad creative that converts. And we’re sharing our secrets! Follow these steps to crafting winning video ad creative briefs to ensure creators are aligned to create scroll-stopping, clear, and authentic content that drives engagement and sales.