Crafted Founders Awarded Forbes 30 Under 30 Recognition

t Crafted, we’re all about celebrating milestones — and today, we have an extra-special reason to cheer. Our co-founders, Todd and Sarah, have been named to the prestigious Forbes 30 Under 30 list in the Marketing and Advertising category! 🏆

This recognition shines a spotlight on their unwavering commitment to innovation, creativity, and results-driven strategies that have reshaped how brands connect with consumers in today’s ever-changing retail landscape

Revolutionizing Retail Marketing, One Campaign at a Time

Todd and Sarah founded Crafted with a bold vision: to disrupt traditional influencer marketing with a platform that prioritizes scale, authenticity, and measurable impact. In just a few short years, Crafted has become the go-to solution for brands in the food, beverage, and CPG industries looking to drive retail velocity through high-quality, localized user-generated content (UGC).

With Crafted, brands don’t just launch campaigns—they activate a movement. By automating and scaling influencer management, the platform empowers lean in-house teams to deploy hyper-local influencer campaigns that connect with real consumers where it matters most: at retail and online.

A Year of Impact

2024 was a transformative year for Crafted:

• Retail Partnerships: Brands like Michelin Tires, Good Cultures, Misfits Market, and Hella Cocktail Co. leveraged Crafted to support product launches in key retail locations across the U.S.
• Performance-Driven Content: Thousands of creators produced engaging, story-driven videos that delivered measurable results, from increased foot traffic to skyrocketing click-through rates.
• Empowering Brands: Crafted’s seamless workflow reduced campaign lead times, enabling brands to launch faster and achieve more—without the complexity of traditional agency partnerships.

These achievements exemplify the mission Todd and Sarah envisioned: making influencer marketing as effective and scalable as a paid media channel while maintaining the authenticity that consumers crave.

The Forbes 30 Under 30 Journey

Forbes’ annual 30 Under 30 list recognizes innovators across industries who are pushing boundaries and redefining what’s possible. Todd and Sarah’s inclusion in the Marketing and Advertising category is a testament to their leadership, vision, and impact on the industry.

From bootstrapping their idea into a full-fledged platform to partnering with some of the biggest names in retail, their journey hasn’t been without challenges. But their determination to deliver value and results for brands has set Crafted apart.

What’s Next for Crafted?

With 2025 on the horizon, Todd and Sarah are doubling down on their commitment to innovation:

We’re doubling down on making the Crafted platform even more efficient and impactful:

• Increased Automation: Simplifying campaign management to enable brands to run influencer campaigns even more seamlessly
• Advanced Analytics: Delivering detailed ROI insights, including content performance and sales impact, so brands can clearly see the value Crafted adds.
• Audience Building: We will be ramping up data collection which will allow our customers to design and target audiences with impactful video content

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A Big Thank You to the Crafted Community

This recognition wouldn’t be possible without the support of our clients, creators, and the Crafted team who believe in the power of scalable, authentic content.

Here’s to continuing to push boundaries, disrupt the status quo, and empower brands to achieve greatness.

Congratulations again to Todd and Sarah for this incredible achievement—and here’s to many more milestones ahead!

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