This content taps into social proof, enhancing trust by showing real people using products. Retail media networks are supporting this trend by expanding video ad placements on their platforms. Social commerce further reinforces influencers' roles as they drive direct conversions through features like TikTok Shop and Instagram Shopping, making social media a powerful tool for both discovery and purchase.

As the holiday season intensifies, brands are using technology to stand out in a crowded market, creating memorable and value-driven shopping experiences. In response to evolving consumer behaviors, brands are moving from traditional ads to digital-first strategies that offer seamless, personalized interactions. Social commerce enables direct purchases via social media, while retail media networks are expanding to include streaming service partnerships, reaching consumers during their leisure time.

Major retailers such as Kroger, Walmart, and Instacart are leveraging these collaborations to expand their customer loyalty programs into advertising networks, offering new ways to engage consumers and capture national brand budgets. This article explores how these partnerships are reshaping brand advertising, the rationale behind merging entertainment with retail, and the future of these networks as they scale, with a focus on Amazon's playbook in the evolving retail media space.

Innovations such as InMarket's Location Conversion Index made it possible for social media, especially TikTok, to drive sales into the stores. Through this partnership, sales lift attribution tools would verify purchases with real-world transaction data, further tracking viewers of TikTok ads who later visit stores. Such an approach shows just how powerful social media is at converting online engagement into real-world customer foot traffic and sales.

As the internet becomes more saturated, consumers are gravitating toward niche spaces and personalized content. This shift is particularly evident in influencer marketing, where brands are increasingly moving their dollars from macro influencers to micro influencers, and from broad-reach campaigns to hyper-local creators. In this blog, we explore why hyper-local influencers are gaining traction and how they can help brands create more meaningful, targeted connections with their audience. Learn why the future of influencer marketing is all about going local!

Struggling to determine your influencer marketing budget for a new product launch? Our comprehensive guide breaks down everything you need to know about Instagram and TikTok influencer rates, cost calculations, and practical strategies to maximize your ROI. Dive in to learn how to leverage micro and nano-influencers, optimize your spend, and drive sales through effective influencer campaigns tailored for retail success.

We’ve seen hundreds of ad briefs from clients across industries. We’ve analyzed them all — identifying patterns and measuring video quality output. Through this process, we’ve decoded the secret behind crafting the best ad brief that yields exceptional results, generating quality UGC ad creative that converts. And we’re sharing our secrets! Follow these steps to crafting winning video ad creative briefs to ensure creators are aligned to create scroll-stopping, clear, and authentic content that drives engagement and sales.