As the internet becomes more saturated, consumers are gravitating toward niche spaces and personalized content. This shift is particularly evident in influencer marketing, where brands are increasingly moving their dollars from macro influencers to micro influencers, and from broad-reach campaigns to hyper-local creators. In this blog, we explore why hyper-local influencers are gaining traction and how they can help brands create more meaningful, targeted connections with their audience. Learn why the future of influencer marketing is all about going local!

Struggling to determine your influencer marketing budget for a new product launch? Our comprehensive guide breaks down everything you need to know about Instagram and TikTok influencer rates, cost calculations, and practical strategies to maximize your ROI. Dive in to learn how to leverage micro and nano-influencers, optimize your spend, and drive sales through effective influencer campaigns tailored for retail success.

We’ve seen hundreds of ad briefs from clients across industries. We’ve analyzed them all — identifying patterns and measuring video quality output. Through this process, we’ve decoded the secret behind crafting the best ad brief that yields exceptional results, generating quality UGC ad creative that converts. And we’re sharing our secrets! Follow these steps to crafting winning video ad creative briefs to ensure creators are aligned to create scroll-stopping, clear, and authentic content that drives engagement and sales.

From influence budget setting to negotiating rates with influencers - check out this quick guide on the cost of influencers for how to think about the ever elusive world of influencer marketing budgeting.

Tied House Laws requires a delicate balance between creativity and compliance in alcohol marketing on platforms like Instagram Reels. By understanding the nuances of these regulations and integrating them into content strategies, brands can effectively promote their products while respecting legal boundaries. Embracing collaboration with retailers and crafting engaging narratives that resonate with consumers are key pillars of success in the ever-evolving landscape of alcohol marketing.

To launch a new product effectively, it's crucial to understand your target customers and how to market to them. Using micro-influencers can be a cost-effective way to test before investing in larger influencers. This article proposes a micro-influencer testing framework involving 24 micro-influencers to test creator types, unique selling points, and video types. By selecting three niches aligned with your brand and measuring effectiveness, you can gain insights into your target audience and product-market fit. This framework provides a foundation for refining your brand voice, messaging, and paid media strategy.

Borrow the core elements of these 10 videos and incorporate them into your UGC, influencer, and internal content creation strategies.

Discover the benefits of video marketing with short-form videos, as platforms like TikTok, Instagram Reels, and YouTube Shorts take center stage. Learn how content marketing videos can help brands connect with their audience effectively, and get inspired by video marketing examples. Invest in a daily posting strategy to ensure a consistent stream of video content.