Marketing

Shopper Marketing Trends: The Influencer Takeover

This content taps into social proof, enhancing trust by showing real people using products. Retail media networks are supporting this trend by expanding video ad placements on their platforms. Social commerce further reinforces influencers' roles as they drive direct conversions through features like TikTok Shop and Instagram Shopping, making social media a powerful tool for both discovery and purchase.
Video Ads

Launching Video Ads on Facebook & Instagram for Food & Bev Brands

Master the art of launching successful video ad campaigns on Facebook and Instagram for your food and beverage brand. Learn how to create impactful ads with attention-grabbing openings and mute viewing optimization, employing A/B testing and active community engagement. Discover how Crafted can simplify your video ad creation process on these influential platforms, helping you connect with your audience through targeted storytelling and engaging content.
UGC

Picking the Right Social Media Platform for UGC - Food & Bev

Discover the best social media platforms for UGC in food & beverage marketing, tailored to your brand's needs. Learn to navigate Facebook, YouTube, Instagram, and TikTok's unique demographics and content styles. Get insights on strategic content planning and engagement metrics for each platform. Find out how Crafted can help optimize your UGC strategy for specific social media audiences.
UGC

Crafting a Successful UGC Strategy for Food & Beverage Brands

Discover how to craft a successful User-Generated Content (UGC) strategy for your food and beverage brand. Learn the steps to setting clear goals, conducting thorough research, identifying your target audience, and analyzing engagement patterns. Gain insights on creating specific goals like boosting followers, brand awareness, email collection, and driving sales. Find out how Crafted’s UGC packages can help you seamlessly produce and implement effective UGC, enabling you to build a more engaging and community-driven brand.
UGC

Navigating the UGC Landscape: Tips for Food & Beverage Brands

Explore the best practices for utilizing User-Generated Content (UGC) in the food and beverage industry. Learn the importance of authenticity, consistent branding across platforms, and the necessity of obtaining user consent. Discover how active engagement and storytelling can deepen connections with your audience, and how using management tools can streamline UGC integration. Plus, learn how Crafted's UGC packages can simplify content creation and campaign management, making it easier for your brand to tell its story authentically.
UGC

Effective Integration of UGC Video in Food & Beverage Marketing

Uncover the secrets to effectively integrating User-Generated Content (UGC) videos into your food and beverage marketing strategies. Learn to set clear campaign goals, engage customers in content creation, and leverage influencer collaboration for enhanced authenticity and reach. Discover how combining UGC with influencer marketing can transform your brand's presence. Plus, explore how Crafted's solutions can seamlessly elevate your marketing efforts with impactful, authentic customer stories.

10 Holiday Video Ideas for Food and Beverage Brands

Elevate your holiday marketing! Discover how Crafted amplifies F&B campaigns through UGC & influencer partnerships.
Marketing

Maximizing January for Healthy Food Brands

Dive into the world of influencer marketing! Crafted's guide for food and bev unveils strategies, collaborations, and measuring success for impactful campaigns.
TikTok

Beginner's Guide to TikTok Ads for Food and Beverage Brands

Unlock the power of TikTok Ads for your food & bev brand! Learn expert strategies from Crafted for enhanced engagement and brand visibility. 🚀

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