Marketing

Shopper Marketing Trends: The Influencer Takeover

This content taps into social proof, enhancing trust by showing real people using products. Retail media networks are supporting this trend by expanding video ad placements on their platforms. Social commerce further reinforces influencers' roles as they drive direct conversions through features like TikTok Shop and Instagram Shopping, making social media a powerful tool for both discovery and purchase.
Video Ads

Maximizing Impact with Video Ads in Food & Beverage Marketing

Uncover the crucial role of video ads in 2024's food and beverage marketing. Explore how visual storytelling captivates audiences, the strategic objectives across the buying cycle, the significance of social media video ads, and crafting compelling content. Learn how video ads can effectively communicate complex brand messages and engage viewers, making them an indispensable tool in the digital landscape. Discover how Crafted can enhance your video advertising strategy, from mastering storytelling to creating impactful social media content.
UGC

How to Leverage UGC Videos in the Food & Beverage Industry

Explore the vital role of User-Generated Content (UGC) videos in the food and beverage industry. Learn how these authentic, engaging videos boost brand awareness on platforms like TikTok and Instagram Reels. Discover practical strategies for maximizing UGC impact, and see how combining UGC with influencer marketing can elevate your brand's presence. Plus, uncover how Crafted's UGC solutions offer easy, cost-effective content creation, making your brand storytelling more impactful.
Video Ads

Mastering Video Ad Experimentation: A Guide for Food and Bev

Dive into the essentials of effective video ad testing and measurement for food and beverage brands. Understand how to apply insights to refine your video ad strategy and the importance of a constant flow of creative content. Discover how Crafted's platform can enhance your video ads creation and testing, offering a comprehensive approach to perfect your brand's advertising strategy.
Video Ads

Quick Guide to Crafting Video Ads for Food & Beverage Brands

Master the art of crafting effective video ads in 2024 for food and beverage brands. This guide emphasizes the importance of engaging content that resonates with the audience and aligns with brand essence. Explore how Crafted can help create high-performing ads tailored to your brand’s narrative, engaging and converting your target audience across various platforms.
UGC

Key Metrics to Evaluate the Success of UGC in Food & Beverage

Learn the crucial metrics to track for successful UGC campaigns in food & beverage marketing, divided into customer acquisition and retention categories. This guide helps brands analyze brand awareness, engagement, conversions, loyalty, and future profitability, ensuring refined strategies and enhanced brand visibility. Discover how Crafted's UGC packages can assist in creating and tracking effective content for your brand's growth and customer engagement.
Video Ads

Top 8 Video Ads in Food and Beverage | Crafted

Explore the innovative video advertising strategies of leading food and beverage brands in 2024. Learn from Kind Snacks' magical TikTok campaigns to Olipop's organic UGC approach. Gain insights into how these successful brands leverage different platforms and strategies to resonate with their target audience. Find out how Crafted can help you emulate these trailblazing video ad approaches to elevate your brand's digital marketing impact.
Video Ads

TikTok Ads Launch Playbook for Food & Beverage Brands | Crafted

Unlock the potential of TikTok ads for your food and beverage brand in 2024 with this starter playbook. Discover how TikTok's dynamic platform can influence purchase decisions, especially among Gen-Z users, and how collaborating with creators can boost brand favorability. Explore how Crafted can guide you through creating, launching, and optimizing TikTok video ads to resonate with modern consumers.
UGC

Exploring Content Styles for Effective UGC in Food & Bev

Explore effective UGC video formats for food & beverage marketing, from Tasty-style recipe videos to engaging cooking shows and emotive storytelling. Understand how different styles like ASMR, aesthetic content, and consumer reviews can enhance your brand's organic marketing. Learn to choose and scale content effectively based on production time, brand alignment, and audience preferences. Discover how Crafted's tailored UGC video packages can cater to your brand's unique creative needs in the food and beverage industry.

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