Marketing

Top 10 Marketing Tactics for Food & Beverage Brands in 2025

The food and beverage industry is rapidly evolving due to digital innovation, shifting consumer behavior, and growing competition. By 2025, success will depend on using modern marketing strategies that blend online engagement with in-store sales, leading to higher conversions, better retail partnerships, and stronger brand loyalty.
Video Ads

TikTok Ads Launch Playbook for Food & Beverage Brands | Crafted

Unlock the potential of TikTok ads for your food and beverage brand in 2024 with this starter playbook. Discover how TikTok's dynamic platform can influence purchase decisions, especially among Gen-Z users, and how collaborating with creators can boost brand favorability. Explore how Crafted can guide you through creating, launching, and optimizing TikTok video ads to resonate with modern consumers.
Video Ads

Top 8 Video Ads in Food and Beverage | Crafted

Explore the innovative video advertising strategies of leading food and beverage brands in 2024. Learn from Kind Snacks' magical TikTok campaigns to Olipop's organic UGC approach. Gain insights into how these successful brands leverage different platforms and strategies to resonate with their target audience. Find out how Crafted can help you emulate these trailblazing video ad approaches to elevate your brand's digital marketing impact.
UGC

Key Metrics to Evaluate the Success of UGC in Food & Beverage

Learn the crucial metrics to track for successful UGC campaigns in food & beverage marketing, divided into customer acquisition and retention categories. This guide helps brands analyze brand awareness, engagement, conversions, loyalty, and future profitability, ensuring refined strategies and enhanced brand visibility. Discover how Crafted's UGC packages can assist in creating and tracking effective content for your brand's growth and customer engagement.
Video Ads

Launching Video Ads on Facebook & Instagram for Food & Bev Brands

Master the art of launching successful video ad campaigns on Facebook and Instagram for your food and beverage brand. Learn how to create impactful ads with attention-grabbing openings and mute viewing optimization, employing A/B testing and active community engagement. Discover how Crafted can simplify your video ad creation process on these influential platforms, helping you connect with your audience through targeted storytelling and engaging content.
UGC

Exploring Content Styles for Effective UGC in Food & Bev

Explore effective UGC video formats for food & beverage marketing, from Tasty-style recipe videos to engaging cooking shows and emotive storytelling. Understand how different styles like ASMR, aesthetic content, and consumer reviews can enhance your brand's organic marketing. Learn to choose and scale content effectively based on production time, brand alignment, and audience preferences. Discover how Crafted's tailored UGC video packages can cater to your brand's unique creative needs in the food and beverage industry.
UGC

Picking the Right Social Media Platform for UGC - Food & Bev

Discover the best social media platforms for UGC in food & beverage marketing, tailored to your brand's needs. Learn to navigate Facebook, YouTube, Instagram, and TikTok's unique demographics and content styles. Get insights on strategic content planning and engagement metrics for each platform. Find out how Crafted can help optimize your UGC strategy for specific social media audiences.
UGC

Crafting a Successful UGC Strategy for Food & Beverage Brands

Discover how to craft a successful User-Generated Content (UGC) strategy for your food and beverage brand. Learn the steps to setting clear goals, conducting thorough research, identifying your target audience, and analyzing engagement patterns. Gain insights on creating specific goals like boosting followers, brand awareness, email collection, and driving sales. Find out how Crafted’s UGC packages can help you seamlessly produce and implement effective UGC, enabling you to build a more engaging and community-driven brand.
UGC

Navigating the UGC Landscape: Tips for Food & Beverage Brands

Explore the best practices for utilizing User-Generated Content (UGC) in the food and beverage industry. Learn the importance of authenticity, consistent branding across platforms, and the necessity of obtaining user consent. Discover how active engagement and storytelling can deepen connections with your audience, and how using management tools can streamline UGC integration. Plus, learn how Crafted's UGC packages can simplify content creation and campaign management, making it easier for your brand to tell its story authentically.

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