Marketing

Shopper Marketing Trends: The Influencer Takeover

This content taps into social proof, enhancing trust by showing real people using products. Retail media networks are supporting this trend by expanding video ad placements on their platforms. Social commerce further reinforces influencers' roles as they drive direct conversions through features like TikTok Shop and Instagram Shopping, making social media a powerful tool for both discovery and purchase.
Influencer Marketing

Maximizing Influencer Marketing for Food and Beverage Brands

Discover the power of influencer marketing in the food and beverage industry. Learn to define goals, find the right influencers, leverage platforms, optimize campaigns, and build lasting relationships. Check out our tips to maximize your campaigns with actionable strategies and tips. Don't miss your chance to boost brand awareness and credibility with influencer marketing.
Influencer Marketing

Complete Guide to Influencer Marketing For Food & Bev Brands

Dive into our comprehensive guide on influencer marketing, where we unravel the world of social media influencers and their impact on brand storytelling. Learn about different types of influencers, from celebrities to nano-influencers, and discover how to effectively integrate influencer marketing with SEO strategies. Our article also addresses common challenges and offers insights on measuring success, providing you with a thorough understanding of this dynamic marketing approach.
Video Ads

YouTube Ads Launch Playbook: Maximize for Food & Beverage Brands

Discover how to launch effective YouTube ad campaigns for food and beverage brands in 2024. Understand the significance of YouTube Shorts and YouTube Select in capturing billions of daily views and aligning ads with relevant content. Explore how Crafted can help you effortlessly create impactful YouTube ads, connecting your brand with vetted creators to drive brand awareness and retail conversions.
UGC

The Power of UGC in the Food & Beverage Industry

Discover the power of User-Generated Content (UGC) in transforming food and beverage marketing. Learn how UGC builds trust, fosters community, and outperforms traditional brand-produced content, particularly among millennials. Dive into the role of UGC in creating authentic customer connections and explore strategies to maximize its potential for your brand. Plus, find out how Crafted's UGC packages can streamline your content creation process.
Marketing

How Non-Alcholic Beverage Brands Should Prepare for Dry January

Discover how to leverage Dry January for your non-alcoholic beverage brand. Our article covers effective positioning, creating engaging content, and utilizing Crafted's expert strategies for a successful campaign. Dive in for valuable insights and tips to make this Dry January your most impactful yet.
Video Ads

Mastering the Art of Scaling Video Ads for Food & Beverage

Discover how to scale your video ads for your food and beverage brand in 2024 with essential strategies like optimizing landing pages, understanding key metrics like ROAS and CTR, and navigating different stages of the sales funnel. Learn the importance of strategic channel focus and addressing the law of diminishing returns. This guide provides insights for effectively expanding your video ad campaign's reach while maintaining efficiency, crucial for any brand looking to grow in the digital advertising landscape.
Video Ads

Essentials of Crafting Impactful Video Ads For Food & Bev Brands

Master the art of creating effective food & beverage video ads for 2024 with key strategies. Learn to experiment with ad creatives, including different cinematic styles and video lengths, to find the perfect narrative for your audience. Discover how strategic content construction and ongoing experimentation can drive viewer engagement and conversions for your food or beverage brand. Explore expert solutions for crafting engaging video ads that resonate with audiences and transform your advertising campaigns.
Video Ads

Choosing the Right Ad Platform for Food and Beverage Brands

Navigate the marketing landscape to select the best advertising platform for food and beverage brands. Learn the importance of uniform testing across platforms and demographic targeting to maximize ad impact. Discover strategies for adapting to trends and audience shifts, ensuring your campaigns resonate with your target audience. Explore how tailored video ads can significantly boost your brand's engagement and reach.

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