Marketing

Shopper Marketing Trends: The Influencer Takeover

This content taps into social proof, enhancing trust by showing real people using products. Retail media networks are supporting this trend by expanding video ad placements on their platforms. Social commerce further reinforces influencers' roles as they drive direct conversions through features like TikTok Shop and Instagram Shopping, making social media a powerful tool for both discovery and purchase.
Marketing

Food Affiliate Marketing - Getting Started With Your First Affiliate Marketing Program

In an increasingly competitive market, traditional advertising methods can be expensive and time-consuming. An affiliate program is a great alternative to get your product out there and increase sales with minimal risk. It’s also fairly easy to set up and maintain, making it a great option for small food brands that don’t have the resources or budget to invest in other marketing strategies. While affiliate marketing can include working with publications, this article will focus on working with users and creators as affiliates. Here’s what you need to know about how your brand can benefit from an affiliate program.
Events

Headed to Expo West? Here's How to Make the Most of It

Expo West is an invaluable resource for any CPG brand founder looking for ways to grow their business and reach more customers. With its diverse range of exhibitors and attendees from all areas of the natural products industry, Expo West provides an unparalleled opportunity for networking as well as learning about new trends in the market. But it can be a huge financial and time investment gone to waste if you don't come prepared to maximize your time there! Here are a few sure fire ways to getting the most out of Expo West.
Case Studies

Crafting Moments: How Crafted Shakes Up Hella's Year-Round Fiesta

Crafted empowered Hella Cocktail Co. to elevate its digital marketing, leveraging holiday-themed content to drive traffic to Amazon PDP with a blend of Pinterest and Instagram strategies. Efficient creator management and multi-platform content deployment highlighted the unique appeal of Hella's offerings, achieving remarkable engagement and cost savings.

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