Leveraging influencer collaborations ensures not only widespread awareness but also drives potential consumers straight to your newly launched products, optimizing sales and creating genuine brand narratives in the process.
Book DemoMonitor your campaign's progression instantaneously with our real-time tracking feature. Gain insights on performance metrics, allowing for timely adjustments and optimizations. Ensure your campaign remains on target, leveraging immediate feedback to maximize its potential and achieve desired outcomes.
Experience a transparent pricing model with Crafted. Pay solely for the results you receive, eliminating the hassle of influencer negotiations. Our platform ensures consistent rates, derived from genuine reach metrics, ensuring you get true value without prolonged price discussions.
Crafted offers a comprehensive influencer management solution. From campaign creation to influencer engagement, all processes are streamlined on our platform. Effortlessly launch, track, and optimize influencer campaigns, ensuring efficient management and measurable results, all under one digital roof.
Crafted provides the utmost flexibility with pricing. Rather than charging a monthly fee, you will only pay a $1200 annual fee, and a sliding scale service fee on bulk credits purchased for campaigns. For example, if you are launching your first campaign on Crafted with an influencer budget of $20,000, you will pay $1200 (annual fee) + $20,000 (20k credits) + $3,400 (software/service fee) = $24,600. For your next campaign, you will only pay the service fee on credits purchased. Sketch our your influencer budget here. Reach out here to request the full pricing sheet.
Creators connect their Instagram and/or TikTok accounts to Crafted. Their deliverable is 1 short-form video posted to one or both of these platforms. Crafted campaigns do not include stories or in-feed image or carousel posts at this time.
Yes, you have usage rights to all Crafted content in perpetuity. Once you approve a draft, you can download it and repurpose it across your paid and organic channels. The creator of course will also post the video. For an additional 300 credits, you can whitelist the content on Meta or TikTok.
We build in a base $200 for the content creation and usage fees for every creator. On top of that, we charge $33 per thousand views (CPM). A good average to assume when planning out your campaign is about $500 per creator post. This means that the average creators gets an average of about 9K-10K views (~$33 CPM) on their video posts when subtracting $200 from the final rate.
We have a mix of lifestyle, foodie, cooking, parent, fitness, wellness, and product review creators. While our creator population can support any consumer product, we are unable to support B2B products / services at this time.
The size of our creators ranges from 3K to 1M, but the majority of our creators fall within the 10K to 300K range.
As a brand or agency, you post a campaign brief to Crafted. This alerts our creator network and those who are interested will apply. When reviewing creator applications, you can see their socials, their audience data, and their rate — which is set based on their historical viewership.
For each campaign, our team is doing dedicated outreach outside of our network to bolster campaign proposals. If after 2 weeks since launching you are still not happy with the selection we can refund unused credits.
We build our network through a mix of outreach, community building, and inbound applications. We vet creators to ensure they have consistent viewership, good engagement, and quality content.
Through Crafted's own database we have access to over 4M creators and growing.