Marketing

Whether you're an emerging brand or a billion-dollar manufacturer, getting into retail is a challenging feat, and you should be proud. However, staying on the shelf can an even harder task. Did you know that 80% of CPG brands who launch in grocery store don't meet retail velocity thresholds and fail? Here's your comprehensive retail marketing solution, containing all the 5 core online and offline marketing strategies to ensure you fly off the shelves and be among the winning 20%.

Discover the benefits of video marketing with short-form videos, as platforms like TikTok, Instagram Reels, and YouTube Shorts take center stage. Learn how content marketing videos can help brands connect with their audience effectively, and get inspired by video marketing examples. Invest in a daily posting strategy to ensure a consistent stream of video content.

In an increasingly competitive market, traditional advertising methods can be expensive and time-consuming. An affiliate program is a great alternative to get your product out there and increase sales with minimal risk. It’s also fairly easy to set up and maintain, making it a great option for small food brands that don’t have the resources or budget to invest in other marketing strategies. While affiliate marketing can include working with publications, this article will focus on working with users and creators as affiliates. Here’s what you need to know about how your brand can benefit from an affiliate program.