As the internet becomes more saturated, consumers are gravitating toward niche spaces and personalized content. This shift is particularly evident in influencer marketing, where brands are increasingly moving their dollars from macro influencers to micro influencers, and from broad-reach campaigns to hyper-local creators. In this blog, we explore why hyper-local influencers are gaining traction and how they can help brands create more meaningful, targeted connections with their audience. Learn why the future of influencer marketing is all about going local!

Struggling to determine your influencer marketing budget for a new product launch? Our comprehensive guide breaks down everything you need to know about Instagram and TikTok influencer rates, cost calculations, and practical strategies to maximize your ROI. Dive in to learn how to leverage micro and nano-influencers, optimize your spend, and drive sales through effective influencer campaigns tailored for retail success.

Learn the secrets behind crafting effective local and regional campaigns, creating engaging short-form videos, and driving retail purchasing through targeted efforts. Join us in exploring how Crafted's cutting-edge platform and tailored approaches can elevate your brand to new heights.

Influencer marketing is essential for any brand's strategy, but deciding whether to manage it in-house or outsource can be challenging. This article explores the benefits and drawbacks of both approaches, highlighting how platforms like Crafted streamline in-house operations. Discover how Crafted bridges the gap by offering creative ownership, streamlined operations, expert guidance, and cost efficiency, making it easier for brands to control their campaigns while reducing costs. Learn how combining agency strategy with Crafted's execution can maximize your influencer marketing impact. Ready to optimize your approach? Find out more about Crafted's innovative solutions.

We’ve seen hundreds of ad briefs from clients across industries. We’ve analyzed them all — identifying patterns and measuring video quality output. Through this process, we’ve decoded the secret behind crafting the best ad brief that yields exceptional results, generating quality UGC ad creative that converts. And we’re sharing our secrets! Follow these steps to crafting winning video ad creative briefs to ensure creators are aligned to create scroll-stopping, clear, and authentic content that drives engagement and sales.

nMEAT, a new player in the US alternative meat market, partnered with Crafted to overcome the challenge of creating brand awareness and driving sales amidst scrutiny of the plant-based meat category. By launching a dynamic nano and micro-influencer campaign, they generated highly engaging user-generated content that fueled significant organic growth. The campaign led to a 30% year-over-year increase in business and boosted Walmart sales with over $500k in revenue. Dive into this case study to see how Crafted’s innovative approach delivered exceptional results for unMEAT.

The world of retail media continues to explode with industry leaders making big moves and smaller, niche retailers getting into the game. In this article you'll get a breakdown of what retail media networks are, as well as the implications of this trend on retail and digital advertising down the line.

The imminent TikTok ban has catalyzed a national debate, emphasizing critical issues surrounding national security, data privacy, and free speech. As Congress passes legislation to potentially prohibit TikTok, a platform beloved by millions, unless its Chinese parent company ByteDance divests its stakes, the implications resonate across various domains. This legislation not only affects TikTok's vast user base but also prompts significant shifts in the digital marketing landscape, challenges to free expression, and potential repercussions in global tech policy. This complex situation underscores the intricate balance between safeguarding national security and fostering a free, innovative online ecosystem.