Across 157 Meta video ads, three of the four links between hook rate and verified purchase wash out. The one that holds runs from cost per lead to cost per receipt. That single finding changes what you should hold creative accountable for.

We coded 157 Meta creator video ads by opening structure, then joined them to verified performance from impressions through receipts. Two creative attributes moved results consistently and three widely briefed ones showed no effect at all. Here is what belongs in your next creator brief.

Roughly 83% of US retail still happens outside e-commerce, where a conversion event tells you almost nothing about the buyer. A verified receipt gives you nine usable fields per purchase. Here is what they reveal and how to act on them.

Most drive-to-retail campaigns launch without a number to hit. This walks the full method: deriving a target opt-in CPA from your product economics, reading the five funnel layers as a diagnostic rather than a scorecard, and pulling one lever at a time when something drifts.

A premium pet food brand with nationwide Walmart distribution used creator content and a receipt-verified rebate to capture 11,831 pet-parent emails and generate 1,516 verified purchases, Crafted's largest verified-purchase total to date.

A refrigerated guacamole brand paired creator content with a receipt-verified rebate at Walmart, capturing 12,971 shopper emails and 971 verified in-store purchases at a 7.5% opt-in-to-purchase conversion rate.

Brands need Walmart video for in-store awareness, ad creative, and Walmart Connect placements, and almost nobody has enough of it. Here is how a curated, retail-native creator network produces it at volume.

Most rebate and cashback apps ask shoppers to download, sign up, and submit a receipt, and lose people at every step. A no-app rebate flow keeps the whole interaction in the moment of intent, drives more verified purchases, and hands the first-party data back to the brand.