The drive-to-retail marketing platform

Turn quality UGC into measurable in-store sales with Crafted.
No credit card required

Trusted by

cinnabon logo
cinnabon logo
A picture of the Sprouts Logo.
A picture of the Sprouts Logo.
A picture of the Trader Joe's Logo.
sam's club member's mark logo
A picture of the Sam's Club Logo.
splendid spoon logo
A picture of the Walmart Logo.
cinnabon logo
cinnabon logo
A picture of the Sprouts Logo.
A picture of the Sprouts Logo.
A picture of the Trader Joe's Logo.
sam's club member's mark logo
A picture of the Sam's Club Logo.
splendid spoon logo
A picture of the Walmart Logo.

The problem with other retail marketing solutions

Agencies

Expensive, labor-intensive agencies that operate manually and redundantly. Only held accountable to impressions.

Influencer platforms
‍‍
Glorified databases that lack down-funnel and hyper-local capabilities. Still require full-time resources to manage.

In-house

Bandwidth constraints and lack of technology lead to delayed, half-baked and opaque campaigns.

Crafted specializes in retail, food, and beverage content

Get 2x more usable video UGC

Tired of paying for content that's delayed or unusable? Our platform connects you with vetted creators who are ready to deliver.

Our incentives and weekly payouts motivate creators to turn content around in less than 7 days on average. If needed, you can leave 3 rounds of revisions per video — so you can scale your content without sacrificing quality.

Crafted's Analytics Dashboard
Crafted Pre-Negotiated Rates

Get content that drives up to 70% sales lift online and in-store

Getting creators to visit stores for content is a manual and disorganized process. But with our geo-targeting and product reimbursement capabilities, creators can seamlessly create in-store content for your drive-to-retail ad campaigns — boosting velocity and awareness for hyper-local or nationwide retailers. 

Stop wasting money on expensive tech fees and inflated creator rates

For $0, you get full platform access to activate creators with pre-negotiated, set rates. No hidden fees, no back-and-forth negotiation with creators. Plus, enjoy lifetime usage rights to every piece of content. Whitelist any video for 90 days for just $300 more per video.

Crafted's Product Fulfillment Process

Our clients report...

117%

higher CTR with Crafted compared to client averages

75%

lower CPC with Crafted content compared to client averages

70%

time savings with Crafted on average

66%

cost savings with Crafted on average

Generate your first brief in seconds, completely free

Simply tell us about your product, then our AI model will generate a creator-ready brief instantly. Post this brief to our network and review real proposals from vetted creators before committing to Crafted.

Crafted's Product Fulfillment Process
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"We looked at several other companies to help us with our new product launch, and Crafted consistently came out on top. Their customer service and price point can't be beat. "

"Leveraging the Costco content we sourced from Crafted actually led us to open more stores! They all killed it, not to mention took a lot of work off of my plate."

"Working with Crafted has increased efficiency across our influencer programs and diverse campaigns that we've done throughout the year. It's really good to be able to count on a team that is going to take on your strategy and execute flawlessly."

"The platform is super easy and intuitive to use. Our brand and social presence has been elevated across all of our channels because of the content Crafted has produced."

"We were able to acquire exactly what we were looking for to promote our launch into Publix and provide paid social support for retail promotions at Whole Foods and The Fresh Market. Crafted took care of all the heavy lifting that I used to spend weeks of my time on."

"The Crafted team and platform have been amazing to work with. The platform has allowed us to partner with creators quickly and efficiently to source paid ad UGC. Especially love that they have a network of creators that are major foodies!"

"I had a wonderful experience and the content was outstanding. Highly recommend Crafted."

"We were able to acquire exactly what we were looking for to promote our launch into Publix and provide paid social support for retail promotions at Whole Foods and The Fresh Market. Crafted took care of all the heavy lifting that I used to spend weeks of my time on."

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Ready to fly off the shelves?

COOK

Get up close and personal with Step into the home kitchens of your favorite foodies to learn how to slice, dice, and simmer like a pro

SHOP

Stock up your kitchen with real time creator favorites from knives to spices to pasta — purchasable directly from the cooking show.

WATCH

Crafted is like the chill, relatable Food Network. None of the commercials, production, or TV stars, but all of the bloopers and authenticity.
Crafted creators
two girls cooking vegan low carb spaghetti on a livestream cooking show